sustrans & ordnance survey
"Wildline really live and breathe what they do and that always shines through in their work. Super-friendly, professional and brimming with amazing ideas, they are an asset to the outdoor sector and we can’t wait to see what’s in store next!" - Emily Bennett, Ordnance Survey Marketing Team
Brief
To launch the partnership between the National Cycle Network (managed by Sustrans) and Ordnance Survey, we created a series of videos to showcase the traffic free, family friendly cycle routes now available on the Ordnance Survey Maps app.
Outcome
A series of promotional videos capturing the fun atmosphere of the cycle routes, including families of all ages and diversities in the videos having fun on the routes. To inspire people to visit the area we involved real life interviews of people on the trails showcasing their experiences of a days cycling. The videos were promoted out through the Sustrans and OS YouTube & Social pages. The videos were also promoted by local visit teams and showcased in shopping centres in nearby towns.
To launch the partnership between the National Cycle Network (managed by Sustrans) and Ordnance Survey, we created a series of videos to showcase the traffic free, family friendly cycle routes now available on the Ordnance Survey Maps app.
Outcome
A series of promotional videos capturing the fun atmosphere of the cycle routes, including families of all ages and diversities in the videos having fun on the routes. To inspire people to visit the area we involved real life interviews of people on the trails showcasing their experiences of a days cycling. The videos were promoted out through the Sustrans and OS YouTube & Social pages. The videos were also promoted by local visit teams and showcased in shopping centres in nearby towns.