our world is outdoors
Our Story
As a team of adventure writers, content producers, photographers, event planners and social media experts, the four directors have come together to form Wildline.
Wildline specialises in joining the dots between people, places and brands - with a pure focus on the outdoor industry. We help our clients connect their missions with specific communities. We keep our client list small and have worked extensively with organisations including the National Trust and Ordnance Survey. In everything we do, our aim is to inspire people to get outside.
As a team of adventure writers, content producers, photographers, event planners and social media experts, the four directors have come together to form Wildline.
Wildline specialises in joining the dots between people, places and brands - with a pure focus on the outdoor industry. We help our clients connect their missions with specific communities. We keep our client list small and have worked extensively with organisations including the National Trust and Ordnance Survey. In everything we do, our aim is to inspire people to get outside.
"Wildline really live and breathe what they do and that always shines through in their work. Super-friendly, professional and brimming with amazing ideas, they are an asset to the outdoor sector and we can’t wait to see what’s in store next!" - Emily Bennett, Ordnance Survey
Meet the Team
Pat Kinsella
As an active-tourism consultant, Pat has designed and led audience-engagement projects and destination audits for clients including the National Trust, Mendip Hills AONB, Tourism Oman, Tourism and Queensland. He is the Event Director of the National Trust’s South West Outdoor Festival and Top of the Gorge Festival. With a background in journalism, he's authored two walking books about the South West, and his latest creative project was a booklet guide to walking across National Trust land on Exmoor. Contact Pat at pat@wildline.uk |
Hugo van Dorssen
Hugo is happiest exploring the outdoors and promoting active lifestyles. With a background in building business development teams for startups in the education sector, his expertise lies in connecting an organisation's messaging to its ideal community. Hugo has helped create digital content and bespoke customer engaging events for brands in the outdoor industry such as Specialized Bicycles, Ordnance Survey, Sigma Sport and Sustrans. Contact Hugo at hugo@wildline.uk |
Sam Dugon
A photographer, writer and social media manager, Sam's passion lies in creative story-telling, always searching for the best way to convey a story that truly resonates with its viewers. Since completing her Law Degree at Swansea University in 2016, Sam has turned her attention to the outdoors and has since embedded herself in the outdoor industry, namely through her work as a professional and award winning photographer in the mountain bike world. She has worked with brands like RedBull, OS Maps, Canyon and Pinkbike. Contact Sam at sam@wildline.uk |
Tom Shopland
As an event organiser and production manager, Tom has helped outdoor brands such as Ordnance Survey, Specialized Bicycles and Sustrans to create unique customer experiences and coordinate content strategies to grow their brand communities. Tom is particularly hot on equal access to nature and outdoor education. He is a mountain bike tour guide in Exmoor National Park and a researcher at Oxford Brookes University in ‘public infrastructure design to encourage walking and cycling’. Contact Tom at tom@wildline.uk |