OUTDOOR INSIGHTS

We share our research, thinking, trends, and stories from the outdoor world. ​Sign up here to get our insights from the outdoors to your inbox every month.
Outdoor Industry Association Survey. 20 October 2020

​​This survey aims to understand how and why outdoor brands might partner digital content with land management organisations to promote positive behaviours in the outdoors.
Webinar #2 - 'The future of countryside access for cyclists' with Nick Chamberlin, Policy Manager at British Cycling. 25 September 2020. Sign up. ​
Why is it so difficult to go cycling in the countryside and what can we do about it? We talk to Nick Chamberlin, Policy Manager at British Cycling about the situation and where it is going. The discussion will last 30 minutes and then the virtual floor will be open for questions.
Top 4 things outdoor brands should be thinking about now COVID has arrived
21 September 2020 - Article #1
Webinar #1 - 'How to reduce plastic pollution on our trails and wild places by 75% by 2025' with Dom Ferris, Trash Free Trails. 21 August 2020. View Recorded Episode
We speak to Dom Ferris - the founder of Trash Free Trails (TFT), a non-profit, whose mission is to reduce plastic pollution on our trails and wild places by 75% by 2025 and (re)connect people with nature through purposeful adventure. We chat with Dom about their pioneering State of Our Trails Report (SoOT); the first ever peer reviewed research project to investigate plastic pollution across the UK’s trails and wild spaces.