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WILDLINE
Outdoor Industry Association Survey
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This survey aims to understand if outdoor brands would partner content campaigns with local land management organisations to promote positive behaviours in the outdoors. An example is a climbing brand creating aspirational and educational social media content aimed at a new user of the outdoors in partnership with a UK National Park.

​This year organisations tasked with protecting our wild spaces have been overwhelmed by a surge in land management issues. A key challenge is how to communicate with new users of the outdoors. ​

In partnership with land management organisations such as The National Trust and The National Parks, Wild Line are working with outdoor brand managers to promote outdoor education in joint content campaigns. ​Contact tom@wildline.uk for more information.

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